Digital Home Based Business

Whether you’re selling products from your own warehouse or factory, selling e-books (written by you or reselling), or offering a valuable service, there are some things that all home businesses must have for success.

Research-

If you don’t have a product or service to offer, you can always opt for a ready-made home business. A ready-made home business is one that is set up by another individual or company in which you are trained to sell their products to others. Before diving strait into a ready-made home business, research many opportunities to find out what types of products and services you’ll be able to offer to your clients.

Don’t just jump on every offer you see. Read what each business opportunity has to offer and compare value-added services with the investment required. Find out what’s involved to join, promote, and continue with the business.

Try to find a home business opportunity that you feel comfortable with and will enjoy doing for a long time. If you enjoy your business, you’re more likely to succeed and realize financial freedom.

Choose a Home Business That You Will Truly Love -

Not every home business type will be right for you. It is however very important that you choose a home business that you truly enjoy. If you enjoy sales and are very good at it, then choose a home business that allows you to interact with others by phone, e-mail, or face to face. The business might include direct sales to the end consumer, business-to-business sales, or networking to help others realize financial freedom. By choosing a home business that you enjoy, it will make staying focused and motivated a lot easier, and therefor, your chances of success is much greater.

If you would rather promote online and do your own thing without much interaction, then start a home business that allows you to do this. If you prefer to sign on with another company to promote their products or services, find out if they will close the sales for you. If they will do this, you can have freedom to promote and build the business doing what you love the most

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Work Diligently from Home-

Once you decide on the type of business, it’s time to work! Put your best foot forward when starting a home business. Don’t assume that working from home will be easy. To have a real business, you must really work at it. Create a business plan and set realistic goals to earn money and achieve financial freedom over a period of time. Then spend much time finding ways to promote your business for real results. Beware of promotional companies that sound too good to be true. There are some very dependable promotional companies, but there are also many scams. Research a company before paying into their programs. Look for companies that have been around a while and have a good reputation. Ask around in discussion forums (related to your type of business) for advice and resources on promotion.

Create a Steady Cash Flow-

Once you promote your home business a while and start getting sales, determine what you’ll need to do to create a steady cash system for the future. Find ways to maximize your efforts. Create more content for your website that will attract additional search engine traffic. Start an e-zine (electronic newsletter) to gain repeat visitors to your website. Add more products or services to get repeat business. These will help you continue in success for the long run. Your income will be steady and you’ll be able to make money from home on a full-time basis.

Keep Learning-

Learn all you can about your business and products. If you’re selling e-books that were written by others, read as many of them as you can so you’ll know the quality and details of the items you are selling. If offering a service, learn how to offer the best service possible. You can easily order home study courses to help you learn new trades or improve on your skills. The more you know about your business and products, the better you’ll be able to promote them and assist your customers when they have questions.

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Advantages Of Having A Virtual Assistant

Everyone can establish his own business. However, for most entrepreneurs, they face struggles in building their business alone. They were frustrated when others continue their business grow and grow. It changes their behavior towards themselves as well as to their family and friends.

Establishing business must possess a strong foundation as it will help retain the company in the market. As we lived in modern technologies, entrepreneurs must think of what are the things that could help their business progress. To attract more customers globally and retain as their markets.

Hiring a virtual assistant will help your business grow and succeed as well as it could help you more comfortable and living a life without worrying more. Building a team could make it easier for the business to manage and continue to engage the customers with informative details. Expanding your business will keep it running efficiently and effectively.

Here are some advantages of having a virtual assistant:

1) A virtual assistant help reduce the time for you so that you can focus on other business operation. It helps to run your company smoothly without interfering with other tasks to focus on promptly. She/he can manage the time to complete the assignment that given to her/him. Multitasking is more effective that VA can do for your business.

2) A virtual assistant help to save you money to spend since it needs not to work in an office to occupy space and buy new equipment such as computers, headsets or telephones. You are not obliged to pay for benefits or additional taxes. You will only pay your VA for the time that worked for the task that you give her/him.

3) A virtual assistant helps you to save from having headaches. Focusing too much on everything can make you worry and became frustrated and could affect your business. He/she helps you to make things organized and run it smoothly and can handle several tasks without unwanted interruptions until it is all done. You can focus on the growth of your company and make you more confident.

4) A virtual assistant helps you to strengthen the weak area that you have. Compared with working in the office, you will be performing several tasks since you will focus and handle your employees while doing their jobs. You always beside them to update, and have several rules to conduct while working. With virtual assistants, as they were skilled, they can do more tasks such as if you wanted someone to answer emails from your customers, manage to have an advertisement on social media, conducting Internet research and finding suitable people who could buy your products. VAs are skilled professionals.

One of the most critical thing in hiring a virtual assistant is he/she must have a positive attitude. Having this will help you in growing your business. He/she may have a great relationship as a partner since you will give your trust. Virtual assistants are always willing to learn new things and ready to be trained. Having them in your business could help you also find more time for your family or friends, reduce your finances and make you an effective and efficient entrepreneur. Remember that you cannot do it all alone if you want to have a successful business. Hire a skilled professional virtual assistant.

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Top SEO Tips You Will Want to Make Use of Right Now

When it comes to search engine optimization services, do you really understand what you need to do to promote your website, reach your audience and achieve online success? Search engine optimization (SEO) is an effective technique which has been used for years to promote companies online, the problem is that it’s constantly changing and incorporates so much, that you need a good understanding on how to use it and what to do in order to drive traffic to your website effectively.

A good search engine optimization services provider will advise you on what needs to be done to help you increase your search ranking and reach a wider audience. The first thing and probably one of the most important these days is to create the ultimate user experience. This means that when a client searches online and finds a link to your site, they expect to find what they are looking for and not find themselves on a site with no relation. You want to ensure you provide an easy to navigate website with fast loading pages, so your clients can enjoy a relaxing and enjoyable online experience.

You will want to focus extensively on the keywords and key phrases you use in your content to provide your clients with a relevant search experience and ensure you grow in rankings. Ultimately you want to be on the first page of searches. Most people don’t even bother going onto a second page. They will go down the list and if they haven’t found what they wanted by half way down the page, they lose interest and move on. So your aim is to use your keywords effectively, after completing a keyword research survey, to help you increase your ranking and appear on the first page of the search results every time.

In addition to this, you will want to make use of PPC, pay per click advertising. A search engine optimization services provider should be able to assist you with this. Pay per click advertising is as the name suggest. Adverts are drawn up using keywords and you only pay when a client clicks the link and is directed to your website. You can have numerous adverts running at any given time and don’t forget you set the budgets to ensure your marketing budget is never compromised.

Mobile marketing has become a main concern for many companies these days and that is because everyone is using mobile devices to search for products and services online. This means you need your website redesigned for mobile devices, making it faster to load and more enjoyable for your audience. Mobile marketing is essential for any company’s success these days, not only ensuring you reach your audience, but Google has started dropping the ranking of company’s that haven’t embraced mobile yet. So this is something you will want to start without delay.

Your search engine optimization services provider should also explain the importance of local SEO and what you need to do to reach your local audience. It’s a fact that ninety four percent of people searching for products and services online will search locally, so you want to ensure your local information is included in everything you do, including appearing on every single one of your web pages.

The final thing you will want to focus on with your search engine optimization services provider is link building. Ensure that they provide manual link building, this should be external and internal, helping you build your brand, increase your customer base and achieve online success now and in the future.

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Hire An Individual Instead Of a Company

E-commerce websites have become so diverse that you can consider it as a one shop stop where you find all of your necessary items; however, new players have a very little chance in terms of online stores unless they sell something that is really different from what others sell. Moreover, you need to make efforts to make the website use-friendly and attractive so that people visit the page all over again. Another thing that matters here is the customization of your content off-site which is not displayed online so that when a keyword related with your business is searched for, your website is displayed in the top ten lists.

People don’t go beyond the top ten lists unless they aren’t able to find what they exactly want because most of it is displayed on the top web links which is enough for the user to gather whatever information they want to get. Many companies have a different department that handles the optimization of the search engine because of the fact that they have to constant keep on upgrading the webpage and the content so that they stay on top. It is tough making it thee because there are many others who are aware of the strategy which is why many companies also assign such tasks to experts such as SEO experts after having fixed their SEO website designer pricing.

It has nothing to do with the number of times someone has visited your webpage apart from the fact that it generates for the website. Optimizing your website is what plays an important role because if you don’t do that then you don’t exist for your users. There is a tough competition in the market of experts who can optimize search engines as well as webpages which is why research work is very important because you never know that a freelance SEO website designer pricing might be lower than what an actual company for SEO offers you.

This is a known fact that freelancers are more flexible and most of them have in-depth knowledge about the new tools and technologies related with optimization of a search engine whereas with a company you have to deal with their timing and their method of work. It becomes very difficult to co-ordinate with big organisations which is why, the best option for you is to hire an individual for this task. When it comes to project management, we’ll drive. We keep the work on schedule and the budget on point.

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What a Rank Tracker Can Do for You

If you can find a tracker that can be customized, the better. You may need to track your position ranking globally or even locally so as to make some decisions. You can also monitor universal listings and map listings, and even the rank of your competitors very easily. You would be better placed when you choose a tracker that gives you unlimited access.

Geo-specific kind of rankings

There are trackers that can give you Geo-specific rankings even if not in the area you reside in. A tool, which is able to track the positions accurately regardless of what you choose, is, ideal, as it will give you so much more than bargained for.

The keyword tools

The best trackers make it possible to have all research tools in the same place. When the sources are used together, they can come up with the wide range of keywords that you may not have been able to find anywhere else. When new keyword ideas come up, they are automatically grouped according to the topics. You can analyze and to target whole keyword groups without the need to go through all the terms.

Reinvention of keyword analysis

Apart from finding many keywords that you can use, you will be able to pick the very best ones and give them the priority they need for the targeted audience. A rank tracker can also calculate the difficulty of a keyword. All SEO strengths are assessed and compared to your competitors. This helps you pick keywords that stand out and definitely attract traffic.

Custom reports

The best trackers have customizable reports and they are designed to support different devices. Sharing such reports should be easy and they should be easy to upload. You can even automate some trackers where you set up some tasks for a scheduled time and the tracker will come up with reports and have them delivered to the clients as an attachment or a direct link.

Why you should use trackers

Keyword trackers are important in today’s marketing which is mainly done online. A good tracker is able to give the most accurate ranking information as well as intelligence. This means that you will receive some very clean reports that are very easy to customize including the data which is relevant to every client.

You should choose a fast rank tracker. It is always so frustrating to have to wait for a long time for the tracker to load and give results from different search engines.

What to do after you get the ranking results

After you have done the keyword research successfully and you have a list of the best keywords in hand, you should start tracking the site’s rankings. Even though it seems easy, some preparations need to be done so as to ensure that you do not track the correct things and in the correct manner.

You need to select the target search engines, specify the location, choose landing pages, set up the tracking for universal results, add competitors, and the preferences. When this is done, rank tracking becomes very easy.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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